{"id":545,"date":"2024-08-16T13:16:26","date_gmt":"2024-08-16T10:16:26","guid":{"rendered":"http:\/\/www.virtual-reality-in-tourism.com\/?p=545"},"modified":"2024-08-16T13:23:43","modified_gmt":"2024-08-16T10:23:43","slug":"360-degree-video-and-virtual-reality","status":"publish","type":"post","link":"https:\/\/www.virtual-reality-in-tourism.com\/360-degree-video-and-virtual-reality\/","title":{"rendered":"There is a tendency to confuse 360\u00ba videos with Virtual Reality"},"content":{"rendered":"\n

For example: \u201cDoes Media Agency XYZ offer real Virtual Reality productions?\u201d Or: \u201cIs Tech Company ABC working only on 360\u00ba cameras or proper VR equipment?\u201d<\/p>\n\n\n\n

It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360\u00b0 videos and VR are completely different practices. We should have a clear understanding of both, in order to use them beneficially.<\/p>\n\n\n\n

Louis\u2019 360 video from his adventures in Morocco<\/p>\n\n\n\n

Virtual Reality, commonly known as VR, \u201ctransports\u201d viewers from their physical reality into a computer-simulated virtual environment. For being immersed into the virtual reality, a headset device often is required. In VR you are not anymore a passive viewer. You are able to interact, move, explore, feeling completely immersed in six degree of freedom (that is known as 6DOF). Only, few companies try to put a rigid body in three-dimensional space that has often a freedom of movement. Which is awesome, but rare yet. Nevertheless, that is all virtual, there is no true live-action.<\/p>\n\n\n\n

As it was mentioned above, 360\u00b0 degrees or \u201cspeherical\u201d video is usually labeled as VR. When experiencing 360\u00b0 video, a viewer is able to control the angle of view <\/strong>but unfortunately not his\/her position in the immersive environment yet. The viewer can \u201cinteract\u201d with technology by clicking in a desktop browser, move a phone or a headset device, in order to change the viewing angle. Till now, the interactivity inside<\/strong> this experience is quite limited. Nevertheless, with 360\u00b0 videos viewers can get a sense of presence, feeling of being \u201ctransported\u201d and \u201cimmersed\u201d into another place or moment.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

i4c Munich 2016 \u2013 Content Creation for Virtual Words. Dominic Eskofier taking about \u201cUntold Stories: Creating Content for Metaverse\u201d<\/p>\n\n\n\n

Why did the confusion even occurred if these two practices are so different? Well, the main reason might be that VR is a buzz word but also, is that for both we use VR headset. In any case, the distinction is very important, as 360\u00b0 video is a new member for media technologies. It gives us new opportunities for presenting a destination or services.<\/p>\n\n\n\n

Soon we might be able to blur the boundaries between VR and 360\u00ba degree video. With new technologies as,\u00a0Lytro\u2019s camera, it will give us ability to\u00a0capture a lightfield. That means, capture content from an area rather than a single point.\u00a0Therefore, this gives us opportunity of a little movement within\u00a0the video. Probably, in future even create a visual storytelling without control over what the audience has in view at any given moment. Many producers are waiting impatiently the moment this new technological advancement is available on the market.<\/p>\n\n\n\n

Right now, we must go beyond consumer\u2019s impression of just \u201cOh, that\u2019s cool!\u201d. Of course, 360\u00b0 degrees video is not a VR. However, trying to invest more time and money into a good 360\u00b0 video production can be very beneficial for destinations, hotels, museums or any other businesses.  It is a great new marketing tool and much more that we need to use in a smart way.<\/p>\n\n\n\n

You can have a closer look to the topic\u00a0here.<\/p>\n","protected":false},"excerpt":{"rendered":"

For example: \u201cDoes Media Agency XYZ offer real Virtual Reality productions?\u201d Or: \u201cIs Tech Company ABC working only on 360\u00ba cameras or proper VR equipment?\u201d It is obvious, this often unclear definition leads to an ambiguous, blurry understanding among all participants. 360\u00b0 videos and VR are completely different practices. We should have a clear understanding of<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-545","post","type-post","status-publish","format-standard","hentry","category-vr"],"_links":{"self":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts\/545"}],"collection":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":1,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"predecessor-version":[{"id":546,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts\/545\/revisions\/546"}],"wp:attachment":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}