After discussing the use of\u00a0VR in (tourism) marketing,\u00a0VR as travel inspiration\u00a0or VR as a way of\u00a0enhancing visits to a museum\u00a0or\u00a0other experiences,\u00a0it\u2019s now time for some numbers. A lot of statistics and estimations regarding investments and revenues, hardware and content development as well as about fields of application are already existing. We are focussing on a special branch, therefore:
Let\u2019s have a look at some statistics\u00a0about VR\u00a0in travel and tourism.<\/p>\n\n\n\n
A study conducted by\u00a0Greenlight VR\u00a0in the US in 2015 (n = 2.282) reveals that gaming and travel are the two VR activities Americans see the highest potential in. Both Generation X and Baby Boomers ranked travel as the most preferred activity in VR. Generation Z as well as\u00a0Millenials ranked gaming first, travel second. Travel and gaming are followed\u00a0by movies, TV and live music events. More than half a year later, the\u00a0results\u00a0look quite differently (n=1.283). More than 70% of the respondents are interested in travel content. However, these statistics do not clarify if the use of VR is considered as marketing means, a source of inspiration or virtual travel as a substitute.<\/p>\n\n\n\n
Study by Greenlight VR: Fields of Application<\/p>\n\n\n\n
In an overview about market potentials,\u00a0Statista GmbH\u00a0also refers to the American market. 74% of 1.013 respondents\u00a0(aged 14-49 years) consider gaming as the most likely field of application, followed by movies and TV, military and adult entertainment. Only 12% see potential in VR content for\u00a0travel and tourism. A similar result reveals the study by\u00a0Softonic\u00a0\u2013 11% believe in virtual travel, the majority (69%) sees gaming as the primary planned activity.<\/p>\n\n\n\n
As diverse digital platforms (rating platforms, online maps, street view, blogs, etc.) are already used to reduce risk when it comes to travel planning and booking, VR is also seen as a potential technology. To get a more detailed picture about VR in travel, Statista Digital Market Outlook conducted a survey in Germany (n = 1.001). 62% would consider VR as a tool for holiday planning, whereas 49% would only use it if it is provided for free and 13% would be willing to pay for it.<\/p>\n\n\n\n
Statista Digital Market Outlook: VR as a tool for holiday planning<\/p>\n\n\n\n
A similar result shows \u00a0a recently released trend report by\u00a0ZEISS and YouGov. 73%\u00a0of the entrepreneurs surveyed expect\u00a0that VR will be used by customers as a tool to assist in the decision making process for travel related decisions such as destination or hotel choices. 61%\u00a0see a potential in the technologies of VR and AR in a travel context. 61% see the application of VR in a travel related context.<\/p>\n\n\n\n
YouGov\u00a0also had a closer look at the MENASA market (Middle East, North Africa and South Asia). 51% of the 10.008 respondents from 21 countries consider VR as the\u00a0most appealing technological concept to aid their travel booking process. 64% would be willing to visit a travel store with the technology and 31% could imagine booking a trip after experiencing VR in a store.\u00a071% would download travel-specific VR content.<\/p>\n\n\n\n
Study conducted by YouGov: Travel booking trends MENASA<\/p>\n\n\n\n
We are happy to see that according to statistics about VR in travel and tourism, the acceptance of VR in this context is already given to a certain extent. We are convinced that the more people will have the opportunity to experience VR for themselves, the bigger the number of proponents for VR in tourism will get.<\/p>\n","protected":false},"excerpt":{"rendered":"
After discussing the use of\u00a0VR in (tourism) marketing,\u00a0VR as travel inspiration\u00a0or VR as a way of\u00a0enhancing visits to a museum\u00a0or\u00a0other experiences,\u00a0it\u2019s now time for some numbers. A lot of statistics and estimations regarding investments and revenues, hardware and content development as well as about fields of application are already existing. We are focussing on a<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","hentry","category-vr"],"_links":{"self":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":1,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"predecessor-version":[{"id":530,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/posts\/529\/revisions\/530"}],"wp:attachment":[{"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virtual-reality-in-tourism.com\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}